How UX design may benefit from cross cultural awareness?

January 9th, 2019 | By


I read a story on Medium recently that shared a UX designer’s experience in developing an App for a client in Russia, a culture which he was not familiar with.  Most UX designers assume that their design will be universal as long as the Language translation is in place. There are a few other factors that must be taken into account when working with an international client.  In the story the author referred to the Trompenaars theory  “The Seven Dimensions of Culture,” a model he published in “Riding the Waves of Culture.” The model is the result of interviews with more than 46,000 managers in 40 countries.


The Complete Guide to Cross-Cultural Design by Jônatas Vieira


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